General Motors' decision to stop advertising on Facebook and during the 2013 Super Bowl has prompted action by Ford and Hyundai.
After GM recently made its announcement that the Super Bowl was no long effective, Hyundai announced it would continue its advertising the largest one-day sporting event next year.
The Super Bowl is a perfect venue for a brand like Hyundai," said Steve Shannon, the Hyundai marketing executive who formerly held the same position at GM. "We are extremely pleased to be an advertiser on the 2013 Super Bowl."
When GM earlier in the year said that it would stop buying ads on Facebook, Ford said it would continue to buy ads on the social network site.
Hyundai has been a Super Bowl advertiser for the past five years. Jeff Bridges is the carmaker's voiceover spokesman.