Baboons have field (test) day in Hyundai i30

Hyundai, in a unique example of marketing savvy, recently allowed a dozen baboons to test the material quality of an Hyundai i30 during a 10-hour romp in Britain's Knowsley Safari park.

As soon as the car (known as the Hyundai Elantra wagon in the United States), was parked, a dozen baboons jumped in and acted . . . like baboons.

"At Hyundai, we believe in thinking differently, so we decided to give a new approach to this test of durability," said Felicity Wood, product manager of the Hyundai i30.

Many of the monkeys chose to play in the trunk, and most of them dirtied the interior and scratched exterior paint.

"The fact that the car survived with only a few scrapes is testament to the quality with which the new Hyundai is built, said Wood. "The monkeys proved that cars a really designed ultra strong!'

A Hyundai spokesman said will be analyzed and some of the findings test will be used to improve future models.

Hyundai donated $1,600 to the Primate Society of Great Britain, an organization dedicated to the preservation and care of different species of primates.