Thursday, May 24, 2012

Baboons have field (test) day in Hyundai i30

Hyundai, in a unique example of marketing savvy, recently allowed a dozen baboons to test the material quality of an Hyundai i30 during a 10-hour romp in Britain's Knowsley Safari park.

As soon as the car (known as the Hyundai Elantra wagon in the United States), was parked, a dozen baboons jumped in and acted . . . like baboons.

"At Hyundai, we believe in thinking differently, so we decided to give a new approach to this test of durability," said Felicity Wood, product manager of the Hyundai i30.

Many of the monkeys chose to play in the trunk, and most of them dirtied the interior and scratched exterior paint.

"The fact that the car survived with only a few scrapes is testament to the quality with which the new Hyundai is built, said Wood. "The monkeys proved that cars a really designed ultra strong!'

A Hyundai spokesman said will be analyzed and some of the findings test will be used to improve future models.

Hyundai donated $1,600 to the Primate Society of Great Britain, an organization dedicated to the preservation and care of different species of primates.



Hyundai announces 2013 Super Bowl participation following GM's exit



General Motors' decision to stop advertising on Facebook and during the 2013 Super Bowl has prompted action by Ford and Hyundai.

After GM recently made its announcement that the Super Bowl was no long effective, Hyundai announced it would continue its advertising the largest one-day sporting event next year.

The Super Bowl is a perfect venue for a brand like Hyundai," said Steve Shannon, the Hyundai marketing executive who formerly held the same position at GM. "We are extremely pleased to be an advertiser on the 2013 Super Bowl."

When GM earlier in the year said that it would stop buying ads on Facebook, Ford said it would continue to buy ads on the social network site.

Hyundai has been a Super Bowl advertiser for the past five years. Jeff Bridges is the carmaker's voiceover spokesman.

Sunday, April 29, 2012

Hyundai Genesis Coupe, 2011: Sports cars wannabe hugs road, overcomes shitfting woes


The Hyundai Genesis coupe debuted two years ago as a 2009 model, and its styling, acceleration and fair price gave the Korean manufacturer a good, positive jolt in the auto industry.

But Hyundai has extended itself with the 2011 edition option with its 3.8 liter, V6-powered and R-Spec package. Previously only available on the smaller-engined 2.0T, the R-Spec model combines 306 horsepower with a six-speed manual transmission. The R-Spec also showcases 19-inch wheels with a gunmetal finish, Brembo brake package with ventilated front rotors, stiffer suspension and sportier

The Weekly Driver Test Drive

Normal, around-town driving and a few local freeway treks during a week's test drives are sufficient. But on more than two dozen occasions since 2003, I've taken test cars to the Monterey Peninsula. None have performed better on the winding roads over Pacheco Pass and through the twisting, oddly cambered roads en route to Pebble Beach than the Genesis coupe.

The Genesis simply hugs the road. It embraces any corner, steep grade or drastic descent. If the shifting were a little smoother, the coupe could challenge even sports cars known for being, well, hot-damn sports cars.

My test was 3.8 R Spec, one of six available trim levels. It has similar features to the 2.0T R-Spec, including 19-inch wheels with summer tires, Brembo brakes, a more firmly tuned suspension and a limited-slip rear differential. But it also features a V6 engine.

2011 Hyundai Genesis Coupe

Likes:

Exterior design. Geez, it's handsome.

Interior design: Swooping, curved door and cabin panels. Unique, angled and convenient power window openers.

Maneuverability. It zips around traffic and corners like much more expensive sports cars.

Comfortable front seats.

Pleasant, deep engine growl.

Dislikes:

Restricted access to small back seats with limited leg and head room

Manual shifting finicky and requires an aggressive approach.

Sub-par audio system.

Facts & Figures: 2011 Hyundai Genesis Coupe
Acceleration: 0-60 mph, 5.9 seconds.
Airbags (6): Driver and front, side, rear body and side and read head airbags.
Antilock brakes: Standard.
First aid kit: Not available.
Fuel economy: 17 mpg (city), 26 mpg (highway).
Government Safety Ratings (1-5 stars): Driver protection (five stars), front impact (five stars), driver side impact (five stars), front passenger protection (four stars).
Engine: 306 horsepower, V6
Manufacturer’s Suggested Retail Price: $28,320
Price as tested: $31,250.
Warranty: Bumper to bumper, 5 years/60,000 miles; Drivetrain, 10 years/100,000 miles; Roadside Assistance, 5 years/unlimited miles; Corrosion 7 years/100,000 miles.
Manufacturer’s website: www.hyundaiusa.com

What Others Say:

"Obviously, Hyundai has much to be proud of with its first rear-drive sport coupe. The value is unbeatable. The quality is tip-top. The road manners are respectable. The styling, with its unique Z-shaped character line and drop-beltline rear window, is standout . . . For an initial effort, in a field that it's never played, Hyundai has delivered a solid, sexy product." ---- Motor Trend.

"Overall, the Genesis coupe looks like a solid commuter car for those looking to spice up their daily drives. It's enjoyable but usable. You can park it. You can maneuver it. There's room to put (some) stuff in it. And for a starting price of $22,750 with freight, this is within reach for a lot of people.  ---- AutoWeek.

Among sporty coupes, there's nothing missing here—and the 2011 Hyundai Genesis Coupe is one of the best values in its class." ---- CarConnection.com

The Weekly Driver’s Final Words:

"Hyundai, unheralded for years, is all the rage these days, with its Sonata, Genesis, Elantra and other models. The Genesis coupe is another strong effort from the Korean-American company. If the awkward shifting of the manual transmission coupe is improved, the Genesis Coupe will be another unqualified success."

Hyundai founder's son running for presidency of South Korea

Chung Mong-joon, a veteran lawmaker and a son of the late Hyundai Group founder has declared his candidacy for president of South Korea.

The presidential election is scheduled for Dec. 19 with incumbent President Lee Myung-bak barred by law from seeking re-election.

"I will write a new history for Korea by drawing on my experiences in managing a firm, in foreign diplomacy and in helping the Republic of Korea become one, said Chung in a news conference.

Chung was re-elected to parliament for a seventh straight term in the April 11 general elections. It was Chung's second time being chosen to represent a Seoul electoral district, after serving five terms in the southeastern city of Ulsan, where the world's largest shipyard, Hyundai Heavy Industries Co., is based.

The lawmaker is a son of late Hyundai Group founder Chung Ju-yung and the biggest shareholder of Hyundai Heavy Industries.